Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following we inform you about the handling of your personal data when using our website. Personal data is all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Olivia Silfest, Stylfest, Winterfeldtstr. 97, 10777 Berlin, Germany, phone: 017655600032, email: info@oliviasilfest.de. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you only use our website for informational purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you came to the page
Used browser
Operating system used
IP address used (if necessary: in anonymous form)

The processing takes place in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting & Content Delivery Network

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify") for the purpose of hosting and displaying the online shop on the basis of a processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned Shopify services, data may also be processed as part of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc .or Shopify (USA) Inc. In the case of the transmission of data to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection is available on the following website: https://www.shopify.de/legal/datenschutz
Further processing on servers other than those of Shopify mentioned above only takes place within the scope communicated below.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called "session Cookies"), some of these cookies remain on your end device for a longer period of time and enable you to save page settings (so-called "persistent cookies"). In the latter case, you can find the storage period in the overview of the cookie settings in your web browser.
If individual cookies used by us also process personal data, the processing takes place in accordance with Article 6 (1) (b) GDPR either for the execution of the contract, in accordance with Article 6 (1) (a) GDPR in the event that consent has been given or in accordance with Article 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.
Please note that if cookies are not accepted, the functionality of our website may be restricted.

5) Contact

5.1 Judgment reminder and review by Judge.me
If you have given us your express consent to this during or after your order in accordance with Art. 6 Paragraph 1 lit. PO Box 7403, Jackson, Wyoming 83002, USA, to have them email you a review reminder. You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform Judge.me.
Our website also includes functions for collecting and displaying product reviews from the Judge.me service. Certain personal data is processed to verify customer ratings as part of the rating process. If you submit a rating on our website, your first and last name, your email address, order date and number as well as your name and, if applicable, international references (GTIN/ISDNF) will be collected, sent to Judge.me and evaluated there in order to verify the legitimacy a customer rating for a specific order. This processing is carried out in accordance with Article 6 (1) (f) GDPR on the basis of our legitimate interest in guaranteeing the authenticity of customer reviews by ensuring that they are related to the transaction and preventing review abuse. After the evaluation has been checked and approved, the data will be deleted from Judge.me. All of the aforementioned processing may also result in the transmission of personal data to the servers of Judge.me LLC in the USA.
Judge.me's privacy policy is available at: https://judge.me/privacy

5.2 When contacting us (e.g. via contact form or e-mail), personal data will be processed - exclusively for the purpose of processing and answering your request and only to the extent required for this. The legal basis for the processing of this data is our legitimate interest in answering your request in accordance with Article 6 (1) (f) GDPR.If your contact is aimed at a contract, the additional legal basis for processing is Article 6 Paragraph 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the facts in question have been finally clarified and provided that there are no legal storage obligations to the contrary

6) Data processing when opening a customer account

According to Article 6 Paragraph 1 Letter b GDPR, personal data will continue to be collected and processed to the extent required in each case if you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the relevant form on our website. A deletion of your customer account is possible at any time and can be done by sending a message to the above address of the person responsible. After your customer account has been deleted, your data will be deleted provided that all contracts concluded have been completed, there are no legal retention periods to the contrary and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1 Subscription to our email newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. Providing further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. We store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace possible misuse of your e-mail address at a later point in time. The data we collect when registering for the newsletter is used strictly for the intended purpose. You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the person responsible mentioned at the beginning. After you have unsubscribed, your e-mail address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

7.2 - Newsletter dispatch via CleverReach
Our e-mail newsletter is sent via the technical service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede (“CleverReach”), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. e-mail address) will be stored on the CleverReach servers in Germany or Ireland.
CleverReach uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the newsletters sent by e-mail contain so-calledWeb beacons, or tracking pixels, which are single-pixel image files stored on our website. In this way it can be determined whether a newsletter message has been opened and which links, if any, have been clicked on. With the help of so-called conversion tracking, it can also be analyzed whether a previously defined action (e.g. purchase of a product on our website) took place after clicking on such links. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded an order processing contract with CleverReach, with which we oblige CleverReach to protect the data of our customers and not to pass it on to third parties.
You can read more about CleverReach's data analysis here:
https://www.cleverreach.com/de/funktions/reporting-und-tracking/
You can view CleverReach's privacy policy here:
https://www.cleverreach.com/de/datenschutz/.
- Newsletter dispatch via MailChimp
Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http:// www.mailchimp.com/), to which we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Article 6 (1) (f) GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send the newsletter on our behalf. MailChimp does not use the data of our newsletter recipients to write to them ourselves or to pass them on to third parties.
To protect your data in the USA, we have concluded a data processing agreement (“Data Processing Agreement”) with MailChimp based on the standard contractual clauses of the European Commission in order to enable the transmission of your personal data to MailChimp. If you are interested, this data processing contract can be viewed at the following Internet address: https://mailchimp.com/legal/data-processing-addendum/
You can view MailChimp's privacy policy here: https://mailchimp.com/legal/privacy/

7.3 - Advertising by mail
Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and - insofar as we have received this additional information from you as part of the contractual relationship - your title, academic degree, your year of birth and your professional, Store the industry or business name in accordance with Article 6 Paragraph 1 Letter f GDPR and use it to send interesting offers and information about our products by post.
You can object to the storage and use of your data for this purpose at any time by sending a message to the person responsible.

8) Data processing for order processing

81 Insofar as it is necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned bank in accordance with Article 6 Paragraph 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provide when ordering (name, address, e-mail address) in order to inform you within the framework of our statutory information obligations in accordance with Art 6 (1) (c) GDPR by means of a suitable communication channel (e.g. by post or e-mail) about upcoming updates within the legally stipulated period. Your contact details will be used strictly earmarked for notifications about updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the information in question.

To process your order, we also work together with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Passing on of personal data to shipping service providers

-DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will provide your e-mail address in accordance with Article 6 (1) (a) GDPR before the goods are delivered for the purpose of coordination of a delivery date or delivery notification to DHL, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to DHL for the purpose of delivery in accordance with Article 6 (1) (b) GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.
The consent can be revoked at any time with effect for the future to the person responsible or to the transport service provider DHL.
- GLS
If the goods are delivered by the transport service provider GLS (General Logistics Systems Germany GmbH & Co. OHG, GLS Germany-Strasse 1 - 7, 36286 Neuenstein), we will provide your e-mail address in accordance with Art. 6 Para. 1 lit. a DSGVO before the delivery of the goods for the purpose of coordinating a delivery date or delivery notification to GLS, provided that you have given your express consent to this in the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6 Paragraph 1 lit DSGVO only the name of the recipient and the delivery address on to GLS. The data will only be passed on if this is necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with GLS in advance or to transmit status information about the delivery of the shipment.
The consent can be revoked at any time with effect for the future to the person responsible or to the transport service provider GLS.

8.3 Use of payment service providers (payment services)

- Klarna
If a Klarna payment service is selected, the payment will be processed via Klarna Bank AB (publ), https://www.klarna.com/de/, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna").In order to enable the payment to be processed, your personal data (first and last name, street, house number, postal code, city, gender, e-mail address, telephone number and IP address) as well as data relating to the order are collected (e.g. invoice amount, item, type of delivery) to Klarna for the purpose of identity and creditworthiness checks, provided that you have expressly consented to this in accordance with Article 6 (1) (a) GDPR as part of the ordering process. You can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de /credit_rating_agencies
The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values. Klarna uses the information received about the statistical probability of non-payment for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for contractual payment processing.
Your personal information will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0 /de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), further. The transfer takes place in accordance with Art. 6 Paragraph 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment in installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check in relation to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values (so-called score values). As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical process. Among other things, but not exclusively, address data is included in the calculation of the score values.Further data protection information, including information on the credit agencies used, can be found in PayPal's data protection declaration: https://wwwpaypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd. , 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we send the information you provided during the ordering process together with the information about your order (name, address, account number, bank code, credit card number if applicable, invoice amount, currency and transaction number) in accordance with Article 6 (1) (b) GDPR. Your data will only be passed on for the purpose of payment processing with Stripe Payments Europe Ltd. and only insofar as it is necessary for this. For more information about Shopify Payments' privacy policy, visit the following web address: https://www.shopify.com/legal/privacy.
Data protection information on Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

9) Online Marketing

9.1Facebook pixel for creating custom audiences with advanced data reconciliation (with cookie consent tool)
Within our online offer, the so-called "Facebook Pixel" of the social network Facebook is used in the mode of extended data comparison, which is operated by Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook"). On the basis of his express consent, if a user clicks on an advertisement placed by us on Facebook, the URL of our linked page will be added by Facebook Pixel. After forwarding, this URL parameter is then written to the user's browser via cookie, which our linked page sets itself. In addition, specific customer data such as the e-mail address, which we collect on our website linked to the Facebook ad for transactions such as purchases, account logins or registrations, is recorded by this cookie (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is able to precisely determine the visitors of our online offer as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook pixel with extended data synchronization in order to only display the Facebook ads we have placed to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products). are determined based on the websites visited), which we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel with extended data comparison, we also want to ensure that our Facebook ads correspond to the potential interest of the user and are not annoying.This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by understanding whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). Compared to the standard version of Facebook Pixel, the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by recording more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations only take place if you have given your express consent in accordance with Article 6 (1) (a) GDPR.
The information generated by Facebook is usually transmitted to a Facebook server and stored there. This can also result in transmission to the servers of Meta Platforms Inc. in the USA. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

9.2 - Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. coming in the US.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may only be available to a limited extent if you have disabled the use of cookies.
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/
- Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We are pursuing the goal of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked via the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.
As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. coming in the US.
Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR.You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website
You can also permanently object to the setting of cookies by Google Ads conversion tracking by downloading and installing the Google browser plug-in available under the following link:
https://www.google.com/settings/ads/plugin?hl=de
In order to address users whose data we have received in the context of business or business-like relationships in an even more interest-based advertising manner, we use a customer comparison function as part of Google Ads. To do this, we electronically transmit one or more files with aggregated customer data (mainly email addresses and telephone numbers) to Google. Google does not have access to clear data here, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subject has set up. This enables personalized advertising to be played out via all Google services linked to the respective Google account.
Customer data is only transmitted to Google if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer comparison function can be found here: https://support.google.com/google-ads/answer/6334160 ?hl=en&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10) Web Analytics Services

10.1 Google (Universal) Analytics with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google (Universal) Analytics uses so-called "cookies", which are text files that are stored on your end device and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website (including the abbreviated IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. coming in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage.The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data
Google Analytics enables a special function, the so-called "demographic characteristics", to also generate statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above, in particular the setting of Google Analytics cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties. For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals we can have cross-device reports created by Google (so-called "Cross Device Tracking"). If you have activated "personalized ads" in your settings in your Google account and you have linked your Internet-enabled devices to your Google account, Google can use Google Analytics in accordance with Art. 6 Para. 1 lit. a DSGVO (see above) analyze across devices and create database models based on this. The registrations and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place. We do not receive any personal data from Google, only statistics based on Google Signals. You have the option of deactivating the "Personalized ads" function in the settings of your Google account and thus switching off the cross-device analysis. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can find more information here: https://support.google.com/analytics/answer/7532985?hl=de

102 Google (Universal) Analytics without cookies with Google Signals
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
This website uses Google (Universal) Analytics exclusively without the use of cookies, which means that the service never sets cookies on your end device.
Instead, the local memory of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which enables an analysis of your use of the website. For this purpose, certain user information is processed via the ID.
The information generated by the ID about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there. This can also result in transmission to the servers of Google LLC. coming in the US.
This website uses Google (Universal) Analytics exclusively with the "_anonymizeIp()" extension, which ensures that the IP address is anonymized by shortening it and excludes direct personal reference. As a result of the extension, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google LLC server in the USA and shortened there.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics is not merged with other Google data.
Google Analytics enables a special function, the so-called "demographic characteristics", to also generate statistics with statements about the age, gender and interests of site visitors based on an evaluation of interest-based advertising and using third-party information. This allows the definition and differentiation of user groups of the website for the purpose of target group-optimized alignment of marketing measures. However, data records collected via the "demographic characteristics" cannot be assigned to a specific person.
Details on the processing initiated by Google Analytics and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites
All of the processing described above will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. Without this consent, Google Analytics will not be used during your visit to the site.
You can revoke your consent at any time with effect for the future. To exercise your revocation, you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
As an alternative to the browser plugin or within browsers on mobile devices, you can revoke your consent by clicking on the following link to set an opt-out cookie that will prevent future detection by Google Analytics within this website (this opt -Out-Cookie only works in this browser and only for this domain If you delete your cookies in this browser, you must click this link again):
Disable Google Analytics
We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our site visitors and not to pass it on to third parties.
For the transmission of data from the EU to the USA, Google relies on the so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European data protection level in the USA.
Further information on Google (Universal) Analytics can be found here: https://policies.google.com/privacy?hl=de&gl=de
This website also uses the Google Signals service as an extension of Google Analytics. With Google Signals, we can have cross-device reports created by Google (so-called "Cross Device Tracking"). If you have activated "personalized ads" in your settings in your Google account and you have linked your Internet-enabled devices to your Google account, Google can use Google Analytics in accordance with Art. 6 Para. 1 lit. a DSGVO (see above) analyze across devices and create database models based on this. The registrations and device types of all site visitors who were logged into a Google account and carried out a conversion are taken into account. The data shows, among other things, on which device you clicked on an ad for the first time and on which device the associated conversion took place. We do not receive any personal data from Google, only statistics based on Google Signals. You have the option of deactivating the "Personalized ads" function in the settings of your Google account and thus switching off the cross-device analysis. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
Further information can be found here: https://support.google.com/analytics/answer/7532985?hl=de

10.3 Google Analytics 4
This website uses Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), with which the use of websites can be analysed.
When using Google Analytics 4, so-called "cookies" are used by default. Cookies are text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website (including the IP address transmitted by your device and shortened by the last digits, see below) is usually transmitted to a Google server and stored and processed there. This may also result in information being transmitted to the servers of Google LLC based in the USA, where the information may be processed further.
When using Google Analytics 4, the IP address transmitted by your end device when you use the website is automatically and automatically collected and processed in an anonymized manner, so that the information collected cannot be directly linked to a person. This automatic anonymization is carried out because the IP address transmitted by your end device is shortened by Google within member states of the European Union (EU) or other contracting states of the Agreement on the European Economic Area (EEA).
On our behalf, Google uses this and other information to evaluate your use of the website, to compile reports on your website activities or usage behavior and to provide us with other services related to your website and internet usage. The shortened IP address transmitted by your end device as part of Google Analytics 4 is not merged with other Google data. The data collected as part of the use of Google Analytics 4 is kept for 2 months and then deleted.
Google Analytics 4 enables a special function, the so-called "demographic characteristics", to also generate statistics with statements about the age, gender and interests of website users based on an evaluation of interest-based advertising and using third-party information. This makes it possible to determine and differentiate between groups of users of the website for the purpose of target group-optimized alignment of marketing measures. However, data collected via the "demographic characteristics" cannot be assigned to a specific person and therefore not to you personally. This data collected via the "demographic characteristics" function is retained for two months and then deleted.
All of the processing described above, in particular the setting of Google Analytics cookies for storing and reading information on the end device you use to use the website, only takes place if you have given us permission to do so in accordance with Art. 6 Para. 1 lit. a DSGVO have given your express consent. Without your consent, Google Analytics 4 will not be used while you are using the website. You can revoke the consent you have given at any time with effect for the future. To exercise your revocation, please deactivate this service using the "Cookie-Consent-Tool" provided on the website.
In connection with this website, the "UserIDs" function is also used as an extension of Google Analytics 4. By assigning individual user IDs, we can have cross-device reports (reports) created by Google (so-called “cross device tracking”). This means that your usage behavior can also be analyzed across devices if you have given your consent to the use of Google Analytics 4 in accordance with Article 6 Paragraph 1 lit Your relevant registration data are registered in your personal account on various end devices. The data collected in this way shows, among other things, on which end device you clicked on an ad for the first time and on which end device the relevant conversion took place.
In connection with this website, the Google Signals service is also used as an extension of Google Analytics 4. With Google Signals, we can have cross-device reports (reports) created by Google (so-called “cross device tracking”). If you have activated "personalized ads" in your settings in your Google account and have linked your Internet-enabled devices to your Google account, Google can monitor usage behavior when you give your consent to the use of Google Analytics 4 in accordance with Art. 6 Para. 1 lit. a DSGVO analyze across devices and create database models based on this. The logins and device types of all website users who were logged into a Google account and made a conversion are taken into account. The data shows, among other things, on which end device you clicked on an ad for the first time and on which end device the conversion took place. We do not receive any personal data from Google, only statistics based on Google Signals. You have the option of deactivating the "Personalized ads" function in the settings of your Google account and thus switching off the cross-device analysis in connection with Google Signals. Follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=de
You can find more information about Google Signals under the following link: https://support.google.com/analytics/answer/7532985?hl=de We have concluded a so-called order processing contract with Google for our use of Google Analytics 4, which obliges Google to protect the data of our website users and not to pass it on to third parties.
To ensure compliance with the European level of data protection, even when data is transferred from the EU or the EEA to the USA and possible further processing there, Google relies on the so-called standard contractual clauses of the European Commission, which we have contractually agreed with Google.
For more legal information about Google Analytics 4, including a copy of the Standard Contractual Clauses mentioned, see https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

10.4 - Mouseflow (Mouseflow ApS)
This website uses Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark, to record randomly selected individual visits (only with a pseudonymised IP address). This creates a log of mouse movements and clicks with the intention of randomly playing back individual website visits and deriving potential improvements for the website. The processed information will not be shared with third parties.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

11) Retargeting/ remarketing/ recommendation advertising

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites.The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your device, which is automatically activated using a pseudonymous cookie ID and based on the Enables interest-based advertising on the pages you visit. Any further data processing will only take place if you have given your consent to Google linking your Internet and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web consider. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. coming in the US.
Details on the processing initiated by Google Ads Remarketing and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the Google browser plug-in available under the following link:
https://support.google.com/ads/answer/7395996?
Further information and the data protection regulations regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

Pinterest retargeting pixels
On this website there is a pixel (Pinterest Tag) from Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). With the help of the pixel, information about the surfing behavior of website visitors can be collected, stored and evaluated in pseudonymised form. The information can be assigned to the user with the help of further information that Pinterest has stored about the user, e.g. due to the ownership of an account on the social network "Pinterest”. Pinterest uses an algorithm to analyze surfing behavior and can then provide targeted product recommendations as personalized advertising banners on the user's Pinterest account Pinterest can also combine the information collected via the pixel with other information that Pinterest has collected via other websites and/or in connection with the use of the "Pinterest" social network, and thus create pseudonymised usage profiles required However, user information is used to personally identify visitors to this website.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you inform us in accordance with Art. 6 Para. 1 lit.a DSGVO have given your express consent. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

Pinterest tag conversion tracking
This website uses the "Pinterest Tag" conversion tracking technology from Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest").
If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a “tag” in the form of a JavaScript code from Pinterest that has also been implemented. Cookies are small text files that are stored on your end device. These cookies expire after 180 days and are not used for personal identification.
If the user is redirected from a pin on Pinterest to pages of this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track them (e.g. completed transactions, leads, search queries on the website, product page views). When such an action is carried out, your browser sends an HTTP request to the Pinterest server via the Pinterest tag from the cookie, with which certain information about the action (including type of action, time, browser type of the end device) is transmitted.
Through this transmission, Pinterest can create statistics about usage behavior on our website after forwarding from a Pinterest pin, which we use to optimize our offer.
However, we do not receive any information that personally identifies users.
All of the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

12) Page functionalities

Shop vote graphics
To display our ShopVote seal and any collected and/or aggregated ratings, we have included ShopVote graphics on this website.
This serves to safeguard our overriding legitimate interests in optimal marketing of our offer in accordance with Article 6 Paragraph 1 Sentence 1 lit. f GDPR. The ShopVote graphics and the services advertised with them are an offer from Blickreif GmbH, Schulstraße 46, 80634 Munich.
When the ShopVote graphics are called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, amount of data transferred and the source of the call (access data) and documents the call. This access data is not evaluated and automatically overwritten no later than seven days after the end of your visit to the site. The ShopVote graphics do not record or store any other personal data.

13) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies that require consent and cookie-based applications.The "Cookie-Consent-Tool" is displayed to users when the page is accessed in the form of an interactive user interface, on which consent can be given for certain cookies and/or cookie-based applications by ticking the box loaded if the respective user gives their consent by ticking the box. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed here.
If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is carried out in accordance with Article 6 Paragraph 1 Letter f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore a legally compliant design of our website.
Another legal basis for processing is Art. 6 (1) (c) GDPR. As the person responsible, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
Further information on the operator and the setting options of the cookie content tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights to information and intervention rights) vis-à-vis the person responsible for the processing of your personal data, whereby reference is made to the legal basis given for the respective exercise requirements:

Right to information according to Art. 15 GDPR;
Right to rectification in accordance with Art. 16 GDPR;
Right to erasure according to Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to information in accordance with Art. 19 GDPR;
Right to data portability in accordance with Art. 20 GDPR;
Right to revoke granted consent in accordance with Art. 7 Para. 3 GDPR;
Right to complain in accordance with Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF INTERESTS ON THE BASIS OF OUR PREVIOUS LEGAL INTERESTS, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA INVOLVED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN PROVE COMPREHENSIVE REASONS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING IS FOR THE CERTIFICATION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSES OF SUCH ADVERTISING. YOU MAY OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP THE PROCESSING OF THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - also based on the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of an express consent in accordance with Art. 6 Paragraph 1 lit. a GDPR, this data is stored until the person concerned revokes his consent.

If there are statutory retention periods for data that are processed as part of legal or similar obligations on the basis of Article 6 (1) (b) GDPR, this data will be routinely deleted after the retention period has expired, provided that it is no longer required to fulfill the contract or contract initiation are required and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (1) GDPR, unless we can prove compelling legitimate grounds for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When personal data is processed for the purpose of direct advertising on the basis of Article 6 (1) (f) GDPR, this data is stored until the data subject exercises his or her right to object under Article 21 (2) GDPR.

Unless otherwise stated in the other information in this statement on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.

Status: 13.05.2022, 19:27:06